Writing to Persuade by Trish Hall

Author:Trish Hall
Language: eng
Format: epub
Publisher: Liveright
Published: 2019-04-03T16:00:00+00:00

Once the connection was established, the person wanted to talk, to tell his story, to explain. You have to be nonjudgmental to establish that rapport. You have to lose any desire to dominate and instead, create the feeling that you are in a partnership.

In your writing, never make the audience an adversary. Suspend moral judgment. And if you’re in a one-on-one situation, it’s important to make clear that the other person doesn’t owe you anything. The Alisons found that suspects were more likely to open up when the interviewer emphasized their right not to talk.

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